The process begins with a deep understanding of the company’s nature, goals, and core values. A detailed study is conducted to understand the target audience and what captures their attention, ensuring that the identity reflects the brand’s essence.
Colors and fonts are selected to match the company’s tone and help convey a strong visual message. These elements play a crucial role in influencing the audience’s emotions, and they must align with the brand’s personality.
The logo is the central element of the visual identity. It must be simple, unique, and clearly meaningful. Additionally, sub-logos or alternatives are designed for various uses, enhancing consistency across different platforms.
Once the key visual elements are defined, unified templates such as business cards, letterheads, and social media covers are designed to reinforce visual consistency in all marketing materials.
All visual elements are delivered in a comprehensive guide, including precise instructions on how to apply the visual identity correctly to maintain brand consistency across various channels and platforms.
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