The process begins by clearly defining the video’s concept, such as the main message the company wants to convey and the target audience. This guides the script and graphic design to ensure they align with the desired goal.
A concise and engaging script is written to clearly reflect the message, followed by recording a professional voiceover in a tone that matches the video’s and company’s style, whether friendly, formal, or motivational.
Based on the script and voiceover, graphic elements such as icons, characters, and geometric shapes are designed. These elements simplify the message and deliver it in a visually appealing and easily understandable way.
All visual elements are animated in synchronization with the voiceover and accompanying music (if any). This step ensures a smooth visual experience with harmony between sound and imagery.
After completing the animation, the video is thoroughly reviewed to ensure the accuracy of the motion graphics and their alignment with the voiceover. Final adjustments are made as needed before delivering the finished video to the company.
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